Doing PR for the banking industry can be like treading on eggshells – money and what banks do with it are highly emotive matters, and safeguarding the reputation of the bank is always a high priority. But Standard Bank was determined to make known its latest technological innovations and their benefits.
Early media coverage secured by Pleiades Media included a cover story on the bank in CIO Magazine, supplement to the prestigious business weekly, Financial Mail. Shortly after this all of South Africa’s banks were hit by a spate of phishing attacks. With Standard Bank fresh in the media’s minds, Herman Singh, Standard Bank’s Director Technology Engineering at the time, became the entire banking industry’s most quoted person regarding technology and banking security issues.