NetFlorist, South Africa’s largest floral and gifting service started out as a proof of concept – an experiment in an environment where online shopping didn’t happen much. Not least because the thought of typing one’s credit card number into an online store’s site filled would-be armchair shoppers with dread.
Regular media coverage assured the public that shopping online with NetFlorist would never be a hit and miss affair, product and service quality-wise as well as banking security-wise. Pleiades Media also developed the strategy of promoting specific product offerings around big days in the calendar, such as Mother’s Day and Valentine’s Day. Through this, the public began seeing mentions of NetFlorist all over the place, just when they needed somewhere to turn to for gift and flower shopping.This positive attention saw the brand blossom into South Africa’s go-to place for online gift and flower shopping.