Last year, Gemalto, a world leader in digital security, was chosen by South Africa’s Government Printing Works to supply the smart ID cards that have begun to replace the paper-based “green book” identity documents.
Nelson Mandela, FW de Klerk, Desmond Tutu and other luminaries were among the first to receive the new cards. The story attained widespread coverage, including over 40 online articles and numerous features in print publications.
Driven by consistent PR, Gemalto is developing a reputation as the international authority on mobile marketing and other mobile solutions. It is also developing recognition as a leader in other digital solutions, such as machine-to-machine technology.